Our mission is to advance social justice by maximizing the impact of nonprofit programs and philanthropic dollars, helping foundations and nonprofits reach their goals. We believe that the impact of a program can be clearly defined and measured to inform future planning and create a cycle of measurement, planning and program development that will make ideals real. There is a perception in the social world that measuring the impact of certain programs is not possible. The argument is that the impact takes too long to show up, there are too many variables affecting the outcome and/or the outcome is intangible. This parallels an old saw in psychology research --if you can't count it, it doesn't count if you can count it, that ain't it. This conundrum doesn't block our work, it is the jumping off point for EvalPros, which finds meaningful ways to measure change.